For Coaches · Academies · Agents

Bring your team. Sharpen your craft. Place your players.

Three partner pathways through the West Ham United Foundation International Academy in London — a residential training tour for your squad, a methodology residency for you, or a formal referral track for the players you believe in. An official Foundation site in Beckton, under Academy coaches.

The methodology
WHUFoundation coaching & game model
Academy coaches & a curriculum aligned with the West Ham Academy
Inside the academy · 60s
Beckton training ground · East London
Official Partner · Accredited Education · Student Route Sponsor
Team training tours WHU methodology residency UEFA-qualified staff Beckton training ground Fixtures vs UK academies Player referral track Group visa support Methodology library
Why partner with us

Premier League standards. End-to-end.

Whether you arrive with a squad of 24, as a solo coach, or with a player to refer — you work with Academy coaches following a curriculum aligned with the West Ham Academy that runs the full residential academy.

WHU Foundation coaching staff

UEFA-qualified coaches drawn from the West Ham United Foundation. The same methodology, game model, and periodisation used across the residential academy — delivered to your squad or transferred to you directly.

UEFA qualified Foundation
coaching staff

Beckton training facilities

West Ham United Foundation's purpose-built ground in Beckton plus the Human Performance Centre. Full-size all-weather pitches, video analysis suite, recovery and treatment rooms.

2 London training sites
Beckton · Human Performance Centre

Methodology & visa logistics

Session plans, periodisation models and game-model documents shared with every visiting coach. Group invitation letters and visa support for international squads. Accommodation, transport and kit organised end-to-end.

24h reply to every
partner enquiry
The methodology, on the record

The same path that produced five World Cup-class players.

West Ham is known as the Academy of Football because of who came through it. Your squad trains at an official West Ham United Foundation site in Beckton, under Academy coaches, following a curriculum aligned with the West Ham Academy — and you take the methodology home.

West Ham Academy heritage
BM
Bobby Moore · 1966 World Cup-winning captain
FL
Frank Lampard · 106 England caps
RF
Rio Ferdinand · UEFA Champions League winner
JC
Joe Cole · 56 England caps
DR
Declan Rice · current England midfielder
+
130+ years of pro development
What you take home
SYL
Session-plan & periodisation library
GM
WHU in/out-of-possession game model
S&C
Strength & conditioning frameworks
VID
Video & GPS analysis workflow
CPD
Certificate of completion
REF
Player referral partner status

Heritage names are West Ham United Academy alumni — they evidence the methodology your coaches and players will work inside, not a guaranteed outcome.

Three partner pathways

Three ways to work with us. Pick the one that fits.

Built for head coaches, technical directors, academies and agents. Every pathway runs at the WHU Foundation London base, under Academy coaches following a curriculum aligned with the West Ham Academy.

Pathway one

Team Tour & Training Camp

Squads of 12–24 · 5–14 days · year-round

  • Daily training led by UEFA-qualified WHUF staff
  • 3–5 fixtures vs UK club & school academies
  • Video analysis sessions with travelling coaches
  • Accommodation, transport, kit, meals organised
  • Group invitation letters & visa support
Pathway three

Refer a Player

Grassroots & academy coaches · agents

  • Free to register · no cost to coach or player
  • We handle assessment, evaluation, family liaison
  • Commission paid on each successful placement
  • Recurring partner status after 3 placements
  • Decisions returned within 14 days of assessment

All pathways run at the WHU Foundation Beckton site. Custom formats and multi-squad bookings quoted on the call.

Have a player ready for the full programme? See the Academy Pro-Experience →

What every pathway includes

WHU Foundation standards. End-to-end.

Whether you arrive with a squad of 24, as a solo coach, or with a player to refer — Academy coaches, an official Foundation site in Beckton, and a curriculum aligned with the West Ham Academy that runs the residential academy.

  • UEFA-qualified WHU Foundation coaching staff
  • Beckton training ground + the Human Performance Centre
  • Fixtures vs UK club, school and college academies (team tours)
  • Video analysis suite + GPS-vest data workflow
  • Session-plan, periodisation & game-model library to take home (CPD)
  • Certificate of completion + letter of attendance (CPD residency)
  • Group invitation letters & visa support for international squads
  • Accommodation, transport, kit and meals organised end-to-end

Pricing depends on squad size, format and length — itemised, no padding. Player Referral is free to register, with commission paid per successful placement. Your partnerships advisor walks you through the exact quote on a 15-minute call.

How it works

Three steps. Most partners confirm in a week.

We work to your calendar and your budget. Proposals are itemised — no padding, no obligation. Minimum 6-week lead time for team tours; monthly intake for CPD.

1

Book a partnerships call

15-minute Zoom. Tell us the pathway, your dates window, squad size or coach profile, and any fixture or visa needs.

2

Receive proposal & quote

We reply within 24 hours with a costed itinerary, fixture options or syllabus, and a payment schedule.

3

Confirm & travel

Invitation letters, transport and kit ready on arrival. Day one starts on the WHU Foundation training pitch.

Common questions

Questions partners ask first.

Minimum 6 weeks' lead time so we can confirm fixtures, accommodation and transport. For squads requiring UK visas, plan 10–12 weeks. We have built tours in 4 weeks before — but only when fixtures aren't critical and visas aren't required.

Yes. As an official West Ham United Foundation partner and UKVI sponsor, we issue formal invitation letters for every traveller and supply group-booking paperwork. We brief your families on the Standard Visitor visa process; we do not lodge visa applications on your behalf.

Absolutely, and we encourage it. Travelling staff get full access to every session, the analysis suite, and the staff workshops. Staff travel and accommodation are quoted at near-cost as part of the team-tour package.

It confirms attendance, hours, and modules covered — game model, periodisation, age-stage methodology, S&C. It is not an FA / UEFA badge, but it is recognised by clubs and federations who run the methodology in-house, and you keep the full session-plan library.

Once you register as a referral partner, every player you formally refer is tracked. If they pass assessment and accept a place on the Academy, you receive a placement commission. Three successful placements upgrades you to recurring partner status with annual scout-day access. Free to register — no cost to coach, agent, or player.

Yes — typically 3–5 fixtures across a 10-day tour, against age-matched club academies, school academies, or college sides. We tailor opposition strength to your squad's level. Fixtures are confirmed once the tour deposit is paid.

Book a free 15-minute partnerships call. Bring the pathway you're interested in, your timeframe, and squad size or coach profile. We reply to every partner enquiry within 24 hours and confirm a tour or residency slot within 5 business days.

15-min call

Talk to partnerships, not sales.

Pick a slot that works for you. We walk through the pathway, fixtures, fees, visa and logistics — no commitment.

Official West Ham United Foundation partner. UKVI sponsor. Every partner enquiry answered within 24 hours.

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